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- January 09, 2020
Currently, there are numerous research’s debating mega-events in general and its impacts on the local communities, cities and countries located were the event took place. However, within such studies it is rarely discussed the specific definition of the mega-event concept.
Before defining what a mega-event is, maybe we should first ask: What is an event in general? Jago and Shaw (1998:29), defined an event as “a onetime or infrequently occurring event of limited duration that provides the consumer with a leisure and social opportunity beyond everyday experience”.
Now, when we think about...